Task 3: Magazines & Audiences- Part One

Task 3: Magazines & Audiences- Part One

For part one of the magazines and audiences I will create a glossary that includes examples of terminology that is associated with magazine design. Below shows my glossary of the Media Terminology:

1. MastHead- A large name or banner printed in large type at the top of the front page of a newspaper or magazine.
2. Plugs and Puffs- The fonts, colour and design that attracts the customer to buy the magazine.
3. Codes and Convections- Codes are systems of signs or rules which create meaning. Convections are the things we read and the general accepted way of doing something.
4. Pull Quote- A quotation from an article that is typically placed on a larger type face. This is used to highlight a key topic and entice the readers.
5. Ideologies- A world view or a system of values ( a powerful idea) shared by a culture or society. The media is called dominate ideologies.
6. Audience- The people the magazine appeals to and will consume the product. For example based on age, sexuality, or gender.
7. Genre- The Type of magazine it is about and can be categorised. For example Fashion, Music, Sport, Lifestyle.
8. Left Third- The third section on the left of the magazine features the main stories and titles. This is so the customer is enticed and want to read the magazine.
9. Main CoverLine/Image- This is the main story that will feature in the magazine. Generally relates to the image in which a celebrity may have an article about. 
10. Barcode- The optical readable representation of the product. It also shows the price of the magazine.
11. Colour scheme- The choice of colours that are used in design for the front cover and magazine. The colour scheme may also change with the seasons etc.
12. Date Line- is a brief piece of text included in which a magazine that  describes where and hen the story occurred.
13. Niche- is a sub category of the market on which a product is focusing on. For example magazines have particular audiences.
14. Representation- The way in which something is portrayed by the media for example particular groups,  communities, experiences, ideas or topics.
15. Thematic Link- is what makes the magazine relevant and link with one another. For example the Colour scheme and seasons of the year -greens and reds may feature when it is Christmas time.